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系统号-图书	000644339
ISBN	9781138040410
	113804041X
LC索书号	HF6146.I58 L96 2018
	HF6146.I58 L96 2018
中图分类号	C913.3
个人著者	Lynch, Lisa M., author
题名	Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch
出版发行	Routledge, c2018
载体形态	128 pages ; 23 cm
一般性附注	Includes index
书目附注	Includes bibliographical references and index
格式化内容附	Contents: Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index
LC附加主题	Internet advertising
	Internet marketing


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